Realtors today juggle many responsibilities at once: showings, lead generation, and social media marketing, just to name a few. While this is a part of the job, without a streamlined approach, these tasks can quickly pile up – often resulting in burnout that hinders long-term growth potential.
In this guide, we share easy tips to reduce inefficiencies in your daily routine and accelerate your business growth.
1. Batch your Tasks
Instead of handling tasks sporadically or multi-tasking, try task batching, where you group one type of task into a dedicated time block. This reduces the mental fatigue that comes with constantly switching gears, resulting in more high-quality work achieved with less time.
For instance, rather than making cold calls and emails throughout your day, group outreach tasks into a 50-minute time block. Or rather than scattering your tours throughout the week, coordinate back-to-back showings where possible.
See our guide here for more task-batching tips.
Photo by Kaboompics.com
2. Use SEO to Maximise Lead Generation Efforts
Rather than spending money on expensive ad campaigns, let leads come to you by implementing Search Engine Optimisation (SEO) across your website and content. When done right, SEO helps you rank higher on search engines, allowing you to drive organic traffic without additional upkeep.
Since most homebuyers search for terms like “Best Realtor in [City]” or “Homes in [Neighbourhood]”, the key is to optimise for local SEO to increase the chances that you show up when clients are looking for services in your area. You can do this by creating hyperlocal blog content and embedding location-specific keywords throughout. Tools like Google Keyword Planner and Ahrefs can help you quickly find the highest-ranking terms to use.
Aside from optimising content, another way to boost your SEO is by creating a free Google Business Profile. Keep it updated with high-quality pictures, a clear business description, and keywords to make your page more discoverable to local prospects. Encouraging clients to leave a quick review on your profile can go a long way in giving you a competitive edge.
3. Use Virtual Tours to Reduce Showing Time
While property tours are important, they can be a huge time drain, particularly when dealing with casual browsers.
To save time, offer video/virtual tour options before in-person tours. That way, potential buyers can experience the property from anywhere and at any time – while ensuring that you only spend time on physical tours for the most serious contenders.
Some ways to integrate video include:
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- Pre-recorded walkthroughs – high-quality walkthroughs of the property to showcase the home from different angles.
- 3D tours – a more immersive experience that allows users to walk through the house and get a close-up look at specific details
- Drone footage – for properties with large yards or unique outdoor layouts, drone footage can offer a unique aerial view
- AR viewing software – this creates a digital overlay that allows visitors to modify flooring, wall colors, and staging
Pre-recorded walkthroughs and drone footage can even be repurposed as smaller snippets to share across listings, email campaigns, and social media as teasers – multiplying your reach
Photo by Jakub Zerdzicki
4. Consolidate Your Tech Stack
Many realtors use a range of productivity tools in tandem for different parts and processes of the real estate sales cycle. The problem with using separate tools, however, is that valuable information is scattered across platforms, making it difficult to get a clear view of your leads, clients, and deals. Having to constantly switch between tools can also disrupt your workflow.
The solution? Switch to a real estate CRM, like Raptor, which centralises everything into one platform. Unlike generic CRMs, these specifically cater to the niche processes of real estate sales. For instance, on Raptor, you’ll find innovative features like:
- Listing Management
Get a visual overview of all properties, units, and listings, and use pre-built data structures to upload listings accurately. - Third-Party Portal Integration
Compile listing photos, and floor plans and auto-mark them before pushing them to your website and your portal of choice in seconds, including Bayut, Zoopla, and Property Finder.
- Instant Document Generation
Generate personalised viewing sheets and reports populated with the most updated listing data in seconds.
Interested to better understand how Raptor can fit into your workflow? Book your free demo today!
5. Build a Professional Network for Steady Referrals
Instead of having to seek out leads actively, focus on building relationships with those in adjacent industries who already work with home buyers and sellers. Some examples include mortgage lenders, home inspectors, contractors, and interior designers in your area.
These professionals often have clients who need real estate expertise, while your clients may require their services. For instance, interior designers often work with homeowners ready to sell and can recommend you to help with a successful sale after those design improvements are made. You can also benefit them by referring clients looking to make changes after their purchase.
Another powerful strategy is to team up with fellow agents. Industry associations, online groups, or networking events are all great ways to find potential partners. Be sure they complement your specialty, for example, agents in other cities who can refer to relocation leads to you, and vice versa.
The key to growing your business faster is not about working longer hours or doing more; it’s about finding ways to optimise your approach. By implementing the efficiency tips we’ve shared, you’ll be able to create a business that runs smoother and delivers results with less effort.
If you are looking to accelerate real estate growth, speak with one of our consultants today to design a strategy tailored specifically to your needs.
