In today’s rapidly changing and digitally driven environment, building your real estate business all comes down to capturing lead attention online.
With 97% of home buyers claiming they use the internet to search for a home (National Association of Realtors), perfecting your website is imperative when influencing the customer decision-making process.
The main goal of your agency website should be to capture leads’ attention, present your brand as a knowledgeable source of information, and eventually – convince them to trust you with their business.
Online lead generation boils down to a prospect filling a contact form on your website so they can become an identifiable lead for you to follow up with.
The question is, how can you optimize your website to increase lead generation?
Here are 3 things you should be doing to generate more leads with your real estate website:
1. Create quality content that adds value for your audience
Creating insightful and relevant content will help guide your audiences through your website. This is an opportunity for you to assert yourself as an expert in the real estate industry and provide valuable and accessible information to keep the reader captivated. For example:
- Informational content: Create content that aims to educate your audience. Whether that be “The Latest Real Estate Trends” or “First-time Home Buyer’s Guide”, build a base of valuable resources that potential home buyers would like to engage with.
- Service content: Celebrate your successes and explain how your services have benefitted your clients in the past. This can be in the form of testimonials, reviews, and videos that emphasizes why you are better than your competitors.
2. Understand what your audience is searching
Creating quality content is highly interlinked with Search Engine Optimization (SEO). SEO is the process of improving the visibility of your website through organic search results by refining your web pages and content.
During the content creation process, make sure that your content is developed with your audience’s search intent in mind. Identify the search keywords that are associated with your field of real estate and incorporate them in your content copy and backlinks.
Ensure you include punchy headlines too that attract your audience to click on your post. The more people click on your web page, the more Google will recognize you as a reliable source and, in turn, rank you higher up the SERP (Search Engine Results Page).
3. Integrating your website with a CRM
Most of us are aware that websites can track us whenever we surf the web, and how people interact can reveal valuable insights into customer preferences. For your real estate website, you can track what kinds of properties your leads tend to search for, which listings they spend the most time on, and any aspects of the listing they interact with the most.
Integrating your website with a CRM means every time your prospect interacts with material on your website, data will be collected and aggregated to your CRM so you can manage all lead information in one centralized place.
Coupled with AI and machine learning technologies, you can analyze behavioral data aggregated in your CRM and turn them into actionable and accurate recommendations. Let data analytics tell you which listings would be most suitable for your clients based on how they interact with your agent website. Profiling leads and can determine accurate matches to save hours of research and dive right into nurturing relationships and closing deals.
Agents should always put the customer at the center of the business and focus on improving their experience. Property Raptor has dozens of pre-designed templates for a website that can be fully integrated into the CRM. Using state-of-the-art AI technology, Raptor gives highly accurate client-property matching recommendations based on web behavior data so you can save time on lead generation and focus on lead nurturing.
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